The Road Safety Authority (RSA) is hitting the festival circuit this summer with a high-profile campaign aimed at keeping road safety front of mind for music lovers across Ireland.

Teaming up with some of the country’s most iconic music events, including All Together Now, the RSA is bringing essential safety messaging directly to tens of thousands of attendees, with a strong focus on preventing impaired driving and the importance of wearing your seatbelt. 

A key feature of the RSA’s presence will be the Flinebox interactive breathalysers, available on-site at each festival. These devices, powered by Drager alcohol sensor technology, allow users to test their blood alcohol levels. In just ten seconds, users will know if they are under or over the legal limit and receive an estimated waiting time if alcohol is still present in their system, giving them the information they need to make the right call about driving.

Sarah O’Connor, Director of Partnerships and External Affairs at the RSA, said:
“Through engaging and interactive activations, we’re reminding motorists and families that safety doesn’t stop at the festival gates. We want everyone to enjoy the music and the atmosphere, but also to make smart choices about how they travel home.”

The RSA’s collaboration extends beyond the festival fields. Partnering with RTÉ 2FM, the RSA is amplifying its message via the airwaves and social media, with presenters encouraging audiences to use the FlineBoxes before driving.